Red Stripe ‘Escape to Jamaica’ Sweepstakes includes retail and on-premise POS elements.
This spring, Red Stripe, the iconic pale lager from Jamaica, is leveraging the brand’s global Reggae platform through its Red Stripe “Escape to Jamaica” sweepstakes program that will send five lucky LDA+ consumers and a guest to Reggae SumFest in Montego Bay from July 20-24.
Throughout the U.S., consumers will be prompted to enter for the chance to win via retail and on-premise POS elements as well as through the brand’s Facebook and Instagram social channels. In addition to entering the grand prize sweepstakes, participants will have the opportunity to spin a digital prize wheel for additional rewards including unique experiences, exclusive content and memorabilia authentic to Red Stripe and its island home.
The program officially kicks off in Miami on June 9 where Red Stripe will bring the spirit of SumFest to life in conjunction with the Wynwood Artwalk. Event attendees will be transported to the island of Jamaica through dance hall music, DJ’s and dance performances.
“We’re thrilled to build on the success of last year’s program,” said Amberly Hilinski, senior brand manager, Red Stripe USA. “Red Stripe has captivated the hearts and minds of consumers across generations. ‘Escape to Jamaica’ leverages our small island roots to offer consumers the chance to travel to Jamaica to experience, first hand, the ‘good vibes’ of our heritage and culture while enjoying the best Reggae music on the planet at this summer’s Reggae SumFest. We are also bringing Jamaica back home to our fans through our Red Stripe Rewards program where LDA+ shoppers can win amazing experiences and content, along with limited edition memorabilia authentic to Jamaica. Our Rewards program is available now through the remainder of the year.”
Sweepstakes entry is open from April 10 through June 3. Consumers can enter daily through Facebook and Instagram or by visiting redstriperewards.com. Grand prize winners will be selected on June 4.