Alltown Convenience Stores Introduces ‘Alltown Advantage’


Alltown Advantage points-based loyalty program allows rewards customers to earn two points on every gallon of gas and every dollar spent in-store, while also saving 10 cents a gallon through June.

Alltown, a New England convenience market, is launching Alltown Advantage, its first ever points-based loyalty program that rewards customers for shopping or fueling at any Alltown market location.

The program is accessible via the Alltown Advantage app or an Alltown Advantage card. Free to download and use, customers will receive two points on every gallon of fuel purchased and every dollar spent in-store, which can be redeemed for all future purchases or fill-ups at any of Alltown’s 70 locations throughout New England.

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To celebrate the launch, Alltown is offering 10 cents off every gallon of gas (up to 20 gallons per fill up) through June 30 to customers who sign up before May 31.

“At Alltown, we are committed to earning and rewarding our customer’s loyalty day-by-day. When we asked our customers what they would like in a loyalty program, we found they wanted fuel discounts, a program that lets them earn rewards on everyday purchases, and an easy-to-use app,” said Eric Slifka, president & CEO of Global Partners. “The result is Alltown Advantage, which allows the customer to decide how they want to use their rewards – whether it’s discounts at the fuel pump or redeeming points in-store on fresh made foods or other daily purchases.”

Enrollment for Alltown Advantage is easy and simple – no bank account information is necessary – and sign-up takes just a few minutes. Available through the Apple App Store & Google Play, as well as online and in-store, customers can sign-up and instantly start earning points on fuel and in-store purchases.

Alltown Advantage allows users to:
Save $1 off any in-store purchase or 10 cents off every gallon of fuel purchased for every 100 points earned
Pay for purchases through the mobile app using MobilePay, as well as review past receipts and track rewards
Earn a free coffee or fountain drink after your fifth purchase of the same item
Easily locate an Alltown store in your area, as well as identify real-time fuel prices
Earn bonus points by taking advantage of special offers at Alltown locations

To download and set-up the Alltown Advantage App, visit the Apple App Store or Google Play.