Albertsons joins the race to compete with Amazon Go.
Albertsons Cos. is piloting checkout-free technology, similar to Amazon Go, where customers’ selections are automatically rung up as they exit the store.
According to a report by FoodDive, the pilot will test the technology on a limited selection of products such as prepared foods and meal kits.
Albertsons is also testing a similar technology called “One Touch” at the gas pump, which would allow customers to pump gas and exit the lot without a sales transaction.
The pilot is taking place at fuel center in Northern California.
Walmart is also said to be exploring an Amazon Go-like store, as all channels look to master a frictionless experience for the customer.
