Cumberland Farms’ customers can win free gas this summer when paying with SmartPay Check-Link.
With gas prices nearly 50 cents higher and climbing compared to an average of the last three Memorial Day weekends, according to AAA, Cumberland Farms is launching its Summer of SmartPay Sweepstakes.
From June 1 through Aug. 31, customers who pay with SmartPay Check-Link at the pump or in-store will automatically be entered to win a grand prize of free gasoline for one year. Free to join and free to use, SmartPay saves users 10 cents on every gallon of gasoline, every day at any of the brand’s nearly 600 retail locations across the Northeast and Florida that offer gas.
During the Summer of SmartPay, every gasoline purchase using SmartPay will count as one entry and each in-store purchase using SmartPay will count as two entries. At the end of each of the three months, Cumberland Farms will randomly select one grand prizewinner, who will win one year of free gasoline, and 80 runner-up winners who will each win a prize of 50 gallons of free gasoline.
“With so many families planning to hit the road this summer, we thought it would be fun to give SmartPay users a chance to win some free gas,” said David Heilbronner, director of brand strategy and advertising at Cumberland Farms. “We encourage our customers to enjoy the convenience of using SmartPay when shopping in-store in addition to saving 10 cents on every gallon of gas.”
In February, Cumberland Farms rolled out a completely revamped SmartPay app. In addition to saving users 10 cents on every gallon of gas, mobile app users enjoy benefits such as a free coffee or fountain beverage for every 50 gallons of gas purchased. Mobile app users also earn their way to free select in-store menu items, like pizza and breakfast sandwiches via Clubs that reward users with a free menu item for every ten items purchased. In addition, mobile app users receive bonus reward coupons for many other popular items.