Torie & Howard is introducing new four-ounce packaging for the original flavors of its organic Chewie Fruities. With the redesigned packaging, fruit elements representing the flavors of the candy are larger and more prominent, and “splashes” surrounding the fruits are intended to convey their juicy, fresh-from-the-orchard taste. The new design for the gusseted, matte, four-ounce peg sacks also helps fruit graphics “pop” on a cleaner background and sends a fun, clean candy message for consumers seeking more healthful indulgences. Prominent call-outs on the package front make it easy for consumers to see that the candy is USDA organic, vegan and provides 100 percent of the daily requirement of Vitamin C. Original Chewie Fruities flavors include Italian Tarocco Blood Orange and Wildflower Honey, California Pomegranate and Sweet Freestone Nectarine, and Meyer Lemon and Raspberry. An assorted flavor pack also is available. SRP: $3.99 for a four-ounce bag. Ships six to a case and 48 to a master case. The fruit chews also are available in a 2.1-ounce grab-and-go stick pack with a suggested retail price of $1.99 and have 18 to a display case and 12 cases in a master case.
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