New plan offers customers deep fuel discounts and exclusive promotions.
Parker’s has unveiled Parker’s Rewards, a new loyalty program offering customers deep fuel discounts, generous loyalty rewards and exclusive promotions.
The Parker’s Rewards program makes it easy for customers to receive benefits with every in-store purchase. The program was developed with today’s convenience store customer in mind, based on a close analysis of shopping behaviors and consumer preferences.
“Parker’s customers have high expectations, so we decided to develop the most robust convenience store loyalty program in the region by listening to what our customers want and making it a reality,” said Parker’s President and CEO Greg Parker. “Our new loyalty program will strengthen our relationships with customers, offer exclusive discounts on the items they love and reward them for their dedication to the Parker’s brand.”
The program allows customers to earn loyalty rewards when they purchase their favorite in-store items, from fresh coffee to hand-breaded Southern Fried Chicken Tenders. In addition, exclusive loyalty program discounts will rotate throughout the year, including 69-cent fountain drinks throughout the month of June.
One of the biggest Parker’s Rewards program benefits is tiered discounts on gas, which are based on customer spending inside the store for the previous month. Depending upon monthly in-store spending, loyalty program customers will be automatically upgraded to Platinum, Gold or Blue status, earning fuel discounts of up to 20 cents per gallon.
“The more you spend, the more you save,” said Jeff Bush, Chief Operating Officer at Parker’s. “We want to reward our customers for their loyalty with deeper fuel discounts.”
Customers can enroll for Parker’s Rewards online at ParkerSav.com/Rewards or download the free Parker’s mobile app, which allows for easy tracking of rewards status and speedy, secure payment at the register and the pump. Once a customer is enrolled in the program, discounts are automatically applied. Parker’s Rewards customers can see which level of fuel discounts they qualify for in any given month and how close they are to achieving Platinum, Gold or Blue status.
The Parker’s Rewards loyalty program has no membership fees, offers secure PIN authorization with every transaction and works at all Parker’s locations in Georgia and South Carolina.