Milk Magic Straws & Water Magic Straws by Reach Cos. named top new product from the 2018 Independent C-Store Expo’s New Product Gallery.
RBG (Royal Buying Group Club Services) hosted its annual Independent C-Store Expo on June 7.
“The 2018 Independent C-Store Expo proved again to be a successful show offering key vendor partners and independent retailers the experience of a small format and intimate networking opportunity”, said Jerry Kaforski, manager, vendor services, RBG.
Every year, the Independent C-Store Expo trade show features a New Product Gallery in which vendors display and showcase their top new products. Independent retailers have the chance to view these new products and vote for their favorites.
This year’s winner is: Milk Magic Straws & Water Magic Straws by Reach Cos. Both the Milk Magic and Water Magic Straws were a huge hit at this year’s show.
Milk Magic-branded flavoring straws has produced milk straws for nearly 10 years. During that time they have flavored just over half a billion glasses of milk. The product has been a staple in many retailers including both Target and Walmart.
Milk Magic Straws flavor milk as you sip. As milk passes by the flavor beads, it adds flavor and color to the milk. This creates a magical experience that increases consumption. Milk Magic is portion controlled and has less calories and sugar added than other flavored milks. Milk Magic is the healthiest and easiest way to flavor your milk. It works in any type of milk or milk alternative. They are currently developing functional ingredient straws including both a DHA Omega-3 and Probiotic straw.
Water Magic straws were launched in 2018 as a companion line to Milk Magic Straws. These straws focus on hydration. They feature the only flavoring that has a primary/secondary flavor experience. This is a totally UNIQUE approach to flavoring and nothing else on the market compares. Like milk straws, they have flavor beads inside the straw. What creates the primary/secondary experience is the effervescent “fizzy” tabs. When you drink through the straw the flavor beads are the primary flavor. When the water activates the fizzy tabs that new flavor takes over the experience. They’re continuing to develop new flavors focused on health and energy, which may include Gatorade and Pedialyte formulas.