Circle K to sponsor Dew Tour’s event for third year, increasing customer awareness and traffic.
Circle K is an official sponsor of Dew Tour’s summer skateboard competition and festival for the third year.
This year’s event is especially exciting as brand new women’s competitions have been added. With branded locations, sweepstake games through its App, and other consumer activity, Circle K aims to increase customer awareness and traffic both at Dew Tour Long Beach and to its year-long DEW Inner Circle loyalty program.
Circle K will have exciting activation in the Dew Tour Experience, as part of its official sponsorship of summer Dew Tour, taking place at the Long Beach Convention Center from June 28 to July 1, 2018. These include a branded location where customers can sample Mountain Dew and other Circle K products, take part in sweepstake prizes through the Circle K App and enjoy experiential consumer activities. Dew Tour visitors can also find out more information on how to enjoy Circle K products and easy visits at locations around the globe.
“Sponsoring Dew Tour Long Beach is an outstanding opportunity for Circle K,” said Dennis Tewell, senior vice president of operations for Circle K. “Once again, through our partnership with Mountain Dew, we are excited to bring the Circle K experience to a large number of loyal and potential customers and let them know how they can quench their thirst and fill their appetite at one of our over 9,500 convenient North America sites.”
Dew Tour Long Beach will have extensive national mainstream and media exposure, featuring the skateboarding competitions and multi-faceted lifestyle activations on the NBC network and livestreamed on DewTour.com and is expected to reach millions of sports fans and Millennial followers.
“Having Circle K as an official partner has become a signature part of the experience of Dew Tour,” said Justin Faiber, senior manager, sports marketing, PepsiCo. “The Circle K on-site activation is popular with our fans, and allows greater exposure to our on-going brand partnership.”
Download the Circle K app to find out more about Circle K’s Dew Inner Circle loyalty program, where customers can earn reward points with every Mountain Dew and Doritos purchase with the Circle K App.