New Energy Drink Flavors

XYIENCE, a zero calorie, zero sugar energy drink made with all natural flavors and colors, has introduced two new flavors – Wild Grape and Fuji Apple. Like all other XYIENCE flavors, both are made with all natural flavors and colors. Grape is one of the leading and fastest-growing flavors in the Zero Calorie Energy Drink segment (IRI L52 w/e 4/22/18). XYIENCE Wild Grape is bold, fruity and well-poised to capitalize on this recent Zero Calorie flavor trend. XYIENCE Fuji Apple is the only zero-calorie energy drink to feature the popular apple flavor. The crisp and refreshing natural apple flavor gives XYIENCE the opportunity to pioneer a unique flavor in the market. These are the first new flavors from XYIENCE since Big Red’s acquisition of the brand in 2014. XYIENCE is available nationwide with a suggested retail price of $1.99 – $2.29 per 16-ounce can.

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