Crossmark, with a proven track record in the convenience trade channel, to represent Calico Brand’s product portfolio.

Calico Brands Inc. appointed Crossmark as its national convenience store representation within the convenience trade channel across the U.S.

Crossmark will represent Calico Brands’ product portfolio, including Scripto and Private Label brands, providing a supreme focus on developing the lighter business in the national convenience store industry.

Crossmark is a leading sales agency in the convenience trade channel, representing top tier brands across multiple categories. Crossmark provides many strengths, including centralized business management processes, headquarter selling, customer and category planning and business analytics/category management. Crossmark has a proven track record in the convenience trade channel with a focused and dedicated team to drive growth.

Over the last few years, Calico Brands Inc. has taken steps to position itself to compete in the convenience trade class more effectively and productively. In a category that has seen little product development over the years, Calico Brands Inc. introduced a brand-new premium pocket lighter line, Scripto Ultima, to the market. The Scripto Ultima pocket lighter line was created to be, and positioned, as the best disposable pocket lighter line in the world, superior to any other.

“Calico Brands Inc. is excited to work with Crossmark as they represent our quality products. We sincerely appreciate Crossmark’s capabilities and look forward to working with them to strengthen the lighter business in the convenience trade channel,” the company said.