Kellogg’s is introducing Frosted Pumpkin Pie Pop-Tarts, available to c-stores for a limited time only. Pumpkin Pie is the No. 1 seasonal Pop-Tarts favorite at retail, according to a Harris Poll Nielsen, Equitrend Brand Equity Study. Consumers look forward to the annual seasonal offerings from Pop-Tarts, especially Pumpkin Pie. The buzz on this flavor starts on social media at the first sign of fall and gains momentum through November. Don’t miss out on offering this wildly popular, limited edition flavor at its peak of popularity. The product is like a hand-holdable pumpkin pie: Think pumpkin pie-flavored filling with cinnamon, nutmeg, ginger and cloves surrounded by a golden crust and topped with sweet, white icing and fall-colored crunchlets. Kellogg’s flexible, easy-to-merchandise counter display holds 24 packs. Strategically place the merchandiser near the coffee bar or checkout counter for increased bundle purchases and basket rings. Or order product without the merchandiser to shelve with other Pop-Tarts flavors.
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