In time for football season, a new sweepstakes from Kellogg’s brings excitement to game-time snacks.

Kellogg’s is helping football fans have even more fun this season with its new ‘Feed Your Fandom’ sweepstakes that gives them the chance to win Season Ticket Cash every time they purchase participating snack products.

Retailers should get ready to score big with college football fans when they offer them a chance to win Season Ticket Cash to their must-see games — as they munch on their must-have Cheez-It, Pringles and Rice Krispies Treats snacks.

The Fan Base for College Football is Huge: Whether they’re tailgating, gameday partying or watching at home, the college football crowd represents the largest fan base in sports with devotees across the country. More than 49 million Americans attended college games last year, more than twice as many as any other live sport.

Snacking & Football Go Hand in Hand: This fan group is not only enthusiastic about their school teams, they are avid supporters of sponsoring products. Kellogg’s “FEED YOUR FANDOM” sweepstakes draws them in with promotional packaging and product displays to maximize the contest impact and boost sales on the snacks they crave: Pringles, Cheez-It and Rice Krispies Treats. And, that’s a win-win for your store.

Find out how easy it is for your customers to enter.

For entry methods, dates and full Official Rules, go to www.KFR.com/FeedYourFandom.