JDA assists GPM with customer-centric category management practices.
GPM Investments, LLC has successfully deployed a range of JDA Category Management solutions from JDA Software Inc., to deliver customer-centric assortments and expertly manage its 1,200+ company-operated convenience stores across the Mid-Atlantic, Midwestern, Northeastern and Southeastern United States.
GPM Investments, based in Richmond, Va., operates or supplies fuel to stores in Arkansas, Connecticut, Delaware, Illinois, Indiana, Iowa, Kentucky, Louisiana, Maryland, Michigan, Missouri, Nebraska, New Jersey, North Carolina, Ohio, Oklahoma, Pennsylvania, South Carolina, Tennessee, Texas and Virginia, and is the 6th largest convenience store chain in the country.
GPM chose JDA because of the depth and breadth of its category management solutions, and to provide total flexibility in creating planograms for the various store formats and store brands. They have quadrupled the number of planograms that they can support, and now have the flexibility to create and maintain store-specific planograms. With JDA, GPM does not have to rely on vendors to provide the planograms for their products and stores, they can now create, maintain and support multiple versions for each of their stores.
This broad scope implementation took only 14 weeks to complete. GPM can now customize planograms for each store and style of fixture, and then publish with speed and accuracy. In the convenience business, every inch counts, and GPM has the flexibility it needs to support its business and new store openings as they grow their business.
By using JDA Space Planning, JDA Space Automation Professional, JDA Floor Planning Plus, JDA Category Knowledge Base, JDA Planogram Converter, JDA Open Access Mobile and JDA Web Publisher, GPM can create localized, actionable shelf plans that are specific to each store, and customized to customer needs based on store sales and trending information. This will drive profitable growth for GPM sales, while ensuring customer-centric assortments across each of GPM’s 1,200+ company-operated stores.
“Retailers are constantly faced with improving company profitability, while balancing customer satisfaction. Getting the right mix from the store floor to the store shelf are critical to a superior customer experience,” said Terry Turner, president, North American retail, JDA. “GPM Investments is off to a very strong start, with a quick implementation that will give them the visibility they need into shopper habits and buying trends, to create the right mix of shelf and floor plans that exceed their customers’ expectations.”
