The ability to execute 1-to-1 marketing was the primary reason for the switch.
Paytronix Systems Inc. announced that Maverik Inc., a 300-unit convenience store chain based in Salt Lake City, Utah, will move its Adventure Club loyalty program to the Paytronix platform.
The ability to execute true 1-to-1 marketing was the primary reason for the switch.
“Now we have a powerful system that can do a whole lot more, especially with custom promotions and 1-to-1 marketing,” said Aaron Simpson, chief marketing officer at Maverik. “Marketing and loyalty is all about changing behavior, and Paytronix gives us capabilities we’ve never had. One-to-one offers make guests feel like they’re getting a personalized deal. It adds to the brand by making every engagement with Maverik a unique and rewarding adventure. ”
Machine learning enables the Paytronix proprietary algorithms to find the right offer for an individual and deliver it at the proper time to motivate the next visit. A visit challenge could feature a universal offer: “Visit five times in the next four weeks and get a free coffee.” Every portion of the offer can be tailored to each guest: “Visit X times in the next Y and get a Z.” There are thousands of permutations of this, and an effective one-to-one solution can have five times the impact.
“Maverik is future proofing its program. Customers are ready for this new way of matching offers with individuals,” said Andrew Robbins, president of Paytronix. “We have seen a 5X improvement in results when true one-to-one marketing is in play. Reaching guests with offers that are most likely to motivate behavior moves the sales needle faster than we’ve ever seen before.”
“Ultimately my job is to increase sales and profit,” said Simpson. “Paytronix delivers measurable loyalty marketing results so I can clearly identify what return I’m getting from marketing efforts and spend. There aren’t many tools in marketing that allow you to do both of those, and Paytronix does them both well.”