In the discount store war, this retailer is recruiting more troops.

Dollar Tree, one of two of North America’s leading operator of discount variety stores, plans to hire 25,000 associates in its third annual Nationwide Hiring Event hosted at Dollar Tree and Family Dollar stores across the country on Oct. 17.

“We are excited to grow our team to better serve our customers with greater values and friendly shopping experiences throughout the holiday season,” said Betty Click, chief human resources officer, in a prepared statement. “I am so proud of the progress we are making within our Dollar Tree and Family Dollar brands on developing and retaining engaged associates as we continue to invest in our talent.”

As a company with more than 15,000 stores across North America, and plans to open hundreds of stores annually, Dollar Tree has reported. Along with competitive compensation and benefits, the company said it continues its commitment to ongoing training and talent development.

JOINING 40,000

Last year, nearly 40,000 associates were promoted into new positions within the organization.

The retailer is looking to fill permanent full-time and part-time openings in the roles of store managers, assistant store managers, cashiers and stocking associates, as well as seasonal holiday help.

Dollar Tree, which sells everything for $1, also reported higher traffic. Store sales grew 3.7% last quarter compared to a year ago.

The retail chain bought Family Dollar in 2015. Family Dollar sells most of its merchandise under $10 and is marketed as a “neighborhood discount store.” It serves more urban and rural low-income customers than Dollar Tree’s suburban, middle-income core shopper.

This past July, both Dollar Tree and competitor Dollar General marked their 15,000th store opening. Dollar General has added more than 1,100 stores in the past year.