CStore Decisions

  • Home
  • Products
  • Categories
    • Beverages & Cold Vault
    • Candy, Gum & Mints
    • CBD
    • Foodservice
    • Fuel & Gas
    • Operations & Marketing
    • Snacks
    • Technology
    • Tobacco
  • Resources
    • Digital Issues
    • Webinars
    • Research & Downloads
    • Podcasts
    • FAQ
    • Top Chains
    • Chain of the Year
    • Leaders in Convenience
    • Rack Prices
    • Videos
    • White Papers
  • Events
    • Convenience Directions
    • NAG Convenience Conference
    • Young Executive Organization
  • Subscribe
    • Magazine
      • New subscription
      • Manage current subscription
    • Email Newsletter
  • Top Stories
    • Thought Leaders
    • COVID-19
  • Industry News
  • Chain of the Year

U.S. Customers Spend $42 Billion on Gift Cards

By Erin Del Conte | October 15, 2018

Share

The holiday season is set to drive gift card purchases.

More than one-third of American shoppers bought gift cards in the past 12 months—both for others and themselves, according to survey data published in the new Packaged Facts’ report, “Prepaid and Gift Cards in the U.S., 6th Edition.”

An aggregated $42 billion was spent on gift cards over the past year. Consumers spent $25 billion on gift cards given to others and $14 billion on gift cards given to themselves. Meanwhile, another $3 billion worth of gift cards was given to people by their employers.

Reasons for giving gift cards are as varied as the individual gift card purchasers themselves. What’s more clear are seasons and occasions during which people are most likely to give gift cards. In terms of dollar value, Christmas stands out as the most common occasion and season.

Packaged Facts estimates that Christmas accounts for 35% of gift card spend on others and 21% of total reported gift card value. Mother’s Day is the only other billion-dollar holiday occasion. Among non-holidays, birthdays and gift cards predictably make a perfect pairing, as do gift cards given for graduations and weddings.

Related Articles Read More >

Mars Wrigley Plans Spring Release of Skittles Gummies
CWU Campus Dining Launches Fresh Food Concept
A Salute to Our Industry
NAG/YEO Conference’s Hallmark InfoExchanges More Than a Virtual Success
Safe Shop Assured

Stay Informed With Great C-Store Content

Videos Events New Products Industry Research

CStore Decisions Newsletter

Online Partners

Get the Magazine

Subscribe Now!
Subscribe Now!

Manage Current Subscription
CStore Decisions
  • New CSD Print Subscription
  • Manage current print subscription
  • CBD Retail Trends
  • CStore Products
  • NAG Convenience Conference
  • Convenience Directions
  • Rack Prices
  • Subscribe to CSD’s E-Newsletter
  • About CStore Decisions
  • Advertise

Copyright © 2021 WTWH Media, LLC. All Rights Reserved. The material on this site may not be reproduced, distributed, transmitted, cached or otherwise used, except with the prior written permission of WTWH Media.
Site Map | Privacy Policy | RSS

Search CStore Decisions

  • Home
  • Products
  • Categories
    • Beverages & Cold Vault
    • Candy, Gum & Mints
    • CBD
    • Foodservice
    • Fuel & Gas
    • Operations & Marketing
    • Snacks
    • Technology
    • Tobacco
  • Resources
    • Digital Issues
    • Webinars
    • Research & Downloads
    • Podcasts
    • FAQ
    • Top Chains
    • Chain of the Year
    • Leaders in Convenience
    • Rack Prices
    • Videos
    • White Papers
  • Events
    • Convenience Directions
    • NAG Convenience Conference
    • Young Executive Organization
  • Subscribe
    • Magazine
      • New subscription
      • Manage current subscription
    • Email Newsletter
  • Top Stories
    • Thought Leaders
    • COVID-19
  • Industry News
  • Chain of the Year