Doug Haugh, president of Parkland USA, has joined Filld’s board of directors.
If mobile fueling is the wave of the future, Parkland Fuel Corp. is prepared to be on the cutting edge.
Parkland Fuel Corp. and Calibrate Ventures just co-led the fundraising of $15 million in Series B funding for Filld, the last mile mobile fueling company, with participation from previous investors, including Cendana Capital, Lucas Venture Group, Javelin Venture Partners and Hallador Investment Advisors.
Parkland is Canada’s largest and one of North America’s fastest growing independent marketers of fuel and petroleum products and a leading convenience store operator.
The funding signals growing support for mobile fueling as traditional retail gas stations navigate changing mobility trends, such as shifting vehicle use patterns, the rise of on-demand and shared vehicles, connected cars and autonomous fleets. Increasingly, consumers and businesses are demanding more flexible, cost-effective fueling services and, as market demands shift, Filld’s technology platform and equipment can easily transition to support alternative fuel and electric vehicles.
“Filld plays a crucial role in the future of last mile energy delivery. We’re proud to build and expand our fuel delivery platform for individual consumers, as well as commercial and fleet customers,” said Michael Buhr, Filld’s president and CEO. “It’s an honor to work alongside some of the most innovative companies in the industry and to collaborate with leading retail, e-commerce, auto manufacturing and supply firms. We’re excited for what’s to come.”
Filld will use the funding to drive new market expansions, further extend services within existing markets and enhance its tech platform and connected architecture.
“As Canada’s largest independent fuel marketer with a significant retail presence, we are always looking for innovative ways to help improve our customers’ fueling experience,” said Bob Espey, Parkland’s president and CEO. “Parkland is committed to providing our customers with a wide range of choices to interact with our brands — whether that’s stopping at the gas station, or getting vehicles fueled at home or work. We are proud to provide funding and operating expertise to Filld as they expand to new markets.”
As part of Parkland’s investment, Doug Haugh, president of Parkland USA, has joined Filld’s board of directors.
Filld also announced the expansion of its consumer service for customers in the Washington, D.C. metro area, where the company already provides commercial and fleet mobile fueling for partners like Daimler’s car2go (the largest one-way carsharing service in North America, with over one million members in the U.S. and Canada). The service expansion signifies the continued success of Filld’s customary approach to entering new metros — focusing on large connected commercial and fleet services, then expanding to offer consumer service while ensuring operational safety and the best possible customer experience.
“We have been impressed by how Filld responds to accelerating customer opportunities and requests by scaling its platform and embracing innovation in fueling technology,” said Jason Schoettler, co-founder of Calibrate Ventures. “The team’s smart approach to launching new markets, strong industry partnerships and customer focus set them apart.”
Filld is rapidly hiring today and has significant plans to ramp-up recruiting and training for new jobs across North America (from fleet mechanics to delivery technicians).