Energy Drink Line Expansion

Building on the success of the Red Bull Summer Edition offerings, Red Bull Summer Edition Beach Breeze is launching nationwide on April 29 for a limited time to give Wings to the 2019 summer season. The Red Bull Summer Edition Beach Breeze has an initial tropical fruit profile, which then blooms into a warm coconut finish that’s light and crisp. Packaged in a bright turquoise can, Red Bull Summer Edition offers the Wings of Red Bull with a light and crisp taste perfect for a summer day. Red Bull’s Coconut Edition Coconut Berry is also returning as a permanent SKU as the Red Bull Coconut Edition (available now). The Red Bull Peach Edition will launch Jan. 28, 2019 offering the Wings of Red Bull with the taste of Peach-Nectarine. The Red Bull Pear Edition Sugarfree will launch Jan. 28, 2019 offering the Wings of Red Bull with the taste of Crisp Pear. And, that’s not all. Providing an additional choice for consumers looking for smaller servings, the Red Bull Blue, Green, Yellow and Coconut Editions will expand to offer 8.4-fluid-ounce single-serve cans alongside the 12 fluid ounce single-serve size.

For More Information From Red Bull

www.energydrink-us.redbull.com/en