First Data Introduces ‘SpendTrend Holiday Insights’

The ‘SpendTrend Holiday Insights dashboard offers real-time data to help retailers make business decisions during the holiday shopping season.

First Data has launched SpendTrend Holiday Insights, a real-time spending dashboard to help those at the cutting edge of commerce make data-driven business decisions this holiday season.

First Data’s Holiday Insights spending results are based on data drawn from transaction activity from a selected subset of First Data’s processing portfolio.

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The analysis includes all card-based forms of payment and is based on actual, same-store-sales activity. Growth rates reflect a year-over-year comparison of season-to-date trends.

“Using our data platform, First Data provides a view into spending trends across payment types and industry verticals, allowing us to deliver real-time data that helps our clients and partners drive top and bottom line results,” said Glenn Fodor, senior vice president and head of First Data Insights. “Holiday Insights provides real-time information for the upcoming high-volume consumer spending holiday season.”

Insights will include seasonal growth rates for overall and industry-specific spending categories, geographic spending trends and special day-range callouts such as Thanksgiving and Black Friday, among others. In addition, Insights will provide a daily ranking of the most active subsectors and a look into dining spend velocity.

SpendTrend is the industry’s trusted source of payment information, providing economic analyses revealing comprehensive views of consumer purchasing trends on a monthly and quarterly basis, and during holidays, based on actual sales data. Holiday Insights is now available at www.firstdata.com/SpendTrend through Jan. 3, 2019.

A few highlights from early holiday shopping results include:

  • Overall spending was up 6.1% Thanksgiving-Black Friday year over year (YOY).
  • Retail spending was up 6.4% Thanksgiving-Black Friday YoY.
  • SMB spending was up 5.3% Thanksgiving-Black Friday YoY.