A year after Shipt acquisition, Target plans to expand deliveries.
Target is celebrating the one-year anniversary of its Shipt acquisition, which it purchased in December 2017 for $550 million, and is looking ahead to how it plans to expand the reach of the delivery service in 2019.
“We’re always looking for ways to make shopping Target’s selection even easier,” said John Mulligan, Target’s chief operating officer in a blog post on the company’s website. “With Shipt, same-day delivery became a reality for our guests across the country, making Target the first retailer to offer the service coast to coast.”
Shipt is now available in more than 200 markets across 46 states (pre-acquisition, Shipt was available in 70 markets), delivering groceries and other products in as soon as an hour.
Ahead for 2019, Target expects to increase its assortment on the platform to include all major product categories, and Shipt and Target will continue to expand to new markets. Shipt is set to expand its headquarters in Birmingham, Ala., adding hundreds of new jobs to the area.
Target noted grocery products including eggs, milk, bananas, strawberries and avocados were among some of the most ordered grocery items through Shipt.