HEINEKEN USA is launching Heineken 0.0, an alcohol-free malt beverage brewed with a unique recipe for a distinct balanced taste, containing only 69 calories per bottle. The brand’s iconic label has been turned blue to match the color associated with the alcohol-free category globally. Heineken Master Brewers created the new zero-alcohol brew, made with natural ingredients, resulting in a drink brewed for beer lovers, by beer lovers. In a category where building occasions and meeting shifting consumer tastes is critical, Heineken 0.0 introduces a versatile brew for a variety of drinking occasions, and connects with the discerning tastes of a wide range of drinkers. Heineken 0.0 is on sale now in six-pack cans and bottles.
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