On-Pack Transparency

Bud Light has become the first beer in the U.S. to add a comprehensive on-pack serving facts and ingredient label, with the unveiling of a new secondary packaging design that will hit stores in February. In every aspect of their lives, people are demanding more and more transparency, and Bud Light wants beer drinkers to have more information when it comes to choosing their brew, right at their fingertips on the packaging. Bud Light is striving to elevate the beer category with this move toward more transparency. In addition to listing the ingredients, the packaging will also include: serving size, calories, total fat, saturated fat, trans fat, carbohydrates, sugars and protein.

For More Information From Anheuser-Busch

www.BudLight.com

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