Social media trends are evolving and savvy chains are keeping pace, going into 2019. CSD recognizes c-store chains succeeding at social media and mobile apps.
By Erin Del Conte, Senior Editor
Convenience Store Decisions (CSD), for the seventh consecutive year, is recognizing convenience store chains leading the way on social media.
In 2019 social media best practices are evolving to keep pace with new features, changing algorithms and shorter attention spans as the conversation shifts to a focus on digital media as a whole.
CSD partnered with three social media experts: Gini Dietrich, founder and CEO of marketing communications firm Arment Dietrich and author of “Spin Sucks: Professional Development for Communicators;” Mari Smith, social media thought leader and Facebook marketing expert; and Pam Moore, CEO and co-founder of Marketing Nutz, to identify what trends loom for social media in 2019 and the best practices convenience store retailers can follow to drive social media success in the new year.
The data and research for this year’s social media awards were created and supplied in part by Stuzo’s c-store digital rankings program. Stuzo is a provider of personalized predictive commerce solutions for fuel and c-store retailers. Stuzo examined the social media pages across FB, Instagram and Twitter for the top 100 c-stores (based on number of locations) between Jan. 1 and Dec. 1, 2018 and ranked each chain on a scale of five, with five being the top score. With digital media becoming a bigger focus in 2019, CSD chose to also recognize mobile apps with data provided by Stuzo.