Tecate is launching a 7.5% ABV (alcohol by volume) brew this February in a single-serve 24-ounce can created specifically for sale in licensed off-premise accounts— specifically convenience stores—to capitalize on the growth of high ABV beers in this channel. Tecate Titanium delivers a bold, yet refreshing taste that packs a punch. Its distinct aroma and flavor are the result of an obsessive and tireless brewing process that results in higher alcohol content and refreshing drinkability. This new brew enters a market segment where total 6.5%+ABV products are growing 10.1% and singles cans are growing 11.6%, (Nielsen AOD, YTD ending July 14, 2018). The launch program will include OOH, radio, digital and social media in Tecate’s top markets as well as high-impact merchandising materials and consumer sampling (where legal), all to drive trial and awareness. Tecate Titanium is a bold new entry that offers c-store operators a growth opportunity and Hispanic c-store shoppers a bold new choice in a high ABV Mexican Import.
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