The Coca-Cola Co. is launching new Fanta Wild Cherry on Feb. 25, 2019. This new wild cherry flavor appeals to the variety-seeking Fanta target consumer, including moms and multicultural teens. Cherry flavor is on-trend and wild cherry is a top frozen flavor, making up half of Fanta’s frozen volume. Cherry is also growing in the trend-setting craft segment, and cherry sparkling soft drinks represent a sizeable segment in which Fanta doesn’t currently play.
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