Introduction of Circle K Fuel marks key part of rebranding effort of Circle K locations.
Circle K is introducing Circle K fuel at 132 locations in Missouri and Illinois by the end of January 2019 as part of its successful global re-branding campaign.
These sites, primarily in the St. Louis Metro Area and central and southern Illinois markets, currently dispense a multitude of fuel brands. The introduction of Circle K fuel at these sites is a pivotal part of the full rebranding of Circle K locations, representing convenient products and easy, welcoming visits. Additional sites in the region will be converted over the next several months.
“By having a 360-degree Circle K experience at these locations, we will better serve our customers,” said Sverre Rosen, Circle K Heartland vice president of operations. “We invite all drivers in the area to fill up with Circle K fuel and enjoy our easy visits and products for customers on the go.”
Along with this change in fuel at these select locations, Circle K will offer customers a great new deal on fuel prices with its Circle K Easy Pay debit card. When they sign up for Easy Pay, they’ll save 30-cents per gallon for the first 90 days. And the savings don’t stop after that—they’ll always save six-cents per gallon with Easy Pay as well as find deals on merchandise purchased inside the stores. This offer is valid at designated Missouri and Illinois locations. See participating stores for details.
At these new locations, customers will have the Circle K fuel offer as well as the quality products and service they have come to expect from the brand. As of October 2018, more than 4,050 locations in North America and more than 1,800 sites in Europe proudly display the new Circle K brand. Over the course of 2019, many more locations across North America and Ireland, will transform with the new look and offers as part of a crucial global company initiative.
Couche-Tard is the leader in the Canadian convenience store industry. In the United States, it is the largest independent convenience store operator in terms of the number of company-operated stores. As of Oct. 14, 2018, Couche-Tard’s network comprised 9,943 convenience stores throughout North America, including 8,660 stores with road transportation fuel dispensing. Its North American network consists of 19 business units, including 15 in the United States covering 48 states and four in Canada covering all 10 provinces. Approximately 105,000 people are employed throughout its network in North America.
In Europe, Couche-Tard operates a broad retail network across Scandinavia, Ireland, Poland, the Baltics and Russia through 10 business units. As of Oct. 14, 2018, Couche-Tard’s network comprised 2,718 stores with approximately 25,000 people work in its retail network, terminals and service offices across Europe. In addition, under licensing agreements, more than 2,000 stores are operated under the Circle K banner in 14 other countries and territories, which brings the worldwide total network to approximately 16,000 stores.