Couche-Tard to leverage Canopy Growth’s cannabis expertise, while Couche-Tard to advises and assist in expanding the Tweed cannabis retail brand.
Alimentation Couche-Tard Inc. has entered into a multi-year agreement with Canopy Growth Corp., where both brands are expected to leverage the other’s expertise in retail and cannabis, respectively.
Subsequent to this newly-formed strategic partnership, and pending the results of a public-consultation process, Alimentation Couche-Tard has entered into a trademark license agreement with one of the winners of the Alcohol and Gaming Commission of Ontario’s (AGCO) Expression of Interest Application Lottery, who will operate a “Tweed” branded retail store in London, Ontario, once the process is complete.
The lottery winner will have full ownership and control over the London store.
Through this partnership, Alimentation Couche-Tard is aiming to lean on Canopy Growth’s cannabis expertise and leverage its experience with other age-restricted products to focus on the safe, responsible and lawful sale of cannabis, consistent with the legislation enacted by the federal and provincial governments. As two Canadian-made and globally-positioned companies, the London, Ontario location will serve as an important entry to market that could lead to future international opportunities.
“Alimentation Couche-Tard is excited about taking a leadership role in the development of cannabis retailing excellence in this major Canadian market. We believe the Ontario Cannabis Store and private retailers will co-exist under a tightly regulated framework with common goals to protect public health and safety,” added Brian Hannasch, CEO.
Tweed Retail Store
Canopy Growth’s Tweed brand, with brick-and-mortar locations currently in Saskatchewan, Manitoba, and Newfoundland and Labrador, is widely known across Canada as a trusted cannabis source with a deep understanding of how to best educate consumers on each of their unique cannabis needs. Tweed has exemplified an unparalleled commitment to quality, customer service, and an education-based sales experience in each of its retail stores.
“We are proud to be working with a leading global company like Alimentation Couche-Tard to advise and assist in bringing a trusted cannabis brand to the people of London, Ontario. Our brand is synonymous with having informed staff who can help consumers find the right option for them, whether they are a new or an experienced consumer,” said Mark Zekulin, -resident and co-CEO of Canopy Growth.
Located at 1025 Wellington Road in London, Ontario, the licensed Tweed store is expected to open in April 2019 and will carry softgels, oils and dried-flower products, along with a selection of accessories that will allow customers to choose their own preferred way to consume cannabis, safely and responsibly.