Improved Butterfinger

The Butterfinger brand has launched the national “Better Butterfinger” campaign, revealing a new TV spot, Butterfinger website and social creative across multiple digital platforms. The campaign supports the new and improved Butterfinger recipe —now with more crispety, crunchety, peanut buttery goodness. The better Butterfinger is available now at retailers across the country. The recipe includes carefully-selected U.S. grown peanuts and a rich chocolatey coating, delivering an indulgent, craveable taste with a robust peanut flavor. It also features a double-layer, higher-quality packaging material to lock in freshness and the Butterfinger flavor that fans love.
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