RAI Trade Marketing Services Announces Leadership Changes

As four members elect to retire, new leadership is appointed.

RAI Trade Marketing Services has announced new leadership appointments, effective this June, as several members of the leadership elect to retire.

Mike Auger, president of RAI Trade Marketing Services (RAI TMS) has announced to the company’s wholesale and retail trade partners that the following members of the RAI TMS Trade Marketing Leadership Team have elected to retire in the coming months:

- Advertisement -

Mike McHugh, area vice president Northeast sales area
Scott Steen, vice president strategic accounts
Colin Uffindell, vice president trade marketing development
Dave Riser, vice president trade marketing external relations

“In total, these four individuals represent over 138 years of combined experiences with this great company, and they will be missed. The positive impact that these four outstanding leaders have had on our business, our brands and our customers over the years is nothing short of amazing, while their impact on me personally, and the employees of RAI TMS, has been even more profound,” Auger said.

New Trade Marketing Leadership Team Members
RAI TMS announced the individuals who will be joining the RAI TMS Trade Marketing Leadership Team, effective June 1, 2019:

Chris Gaskin, currently area vice president Midwest for RAI TMS, has been appointed to vice president strategic accounts.

Rachel Backfisch, currently senior director of the St. Louis Region for RAI TMS, has been promoted to area vice president of the Northeast sales area.

Brad Ayer, currently senior director retail – trade marketing development for RAI TMS, has been promoted to area vice president of the Midwest sales area.

Mike Wilson, currently senior director of the Charlotte region for RAI TMS, has been promoted to vice president trade marketing development.

Matt Domingo, currently senior director consumer marketing, will join the RAI TMS trade marketing leadership team as senior director external relations.

“These outstanding individuals have consistently demonstrated sound leadership and a strong desire to coach and develop their people, which is a top priority at RAI TMS. They have all served in various leadership roles within our organization and have proven their capabilities across multiple functions throughout their careers,” Auger said.

RAI Trade Marketing Services Co. is a subsidiary of Reynolds American Inc. that provides marketing agreements, programs and services on behalf of R.J. Reynolds Tobacco Co., American Snuff Company, LLC, Santa Fe Natural Tobacco Co. Inc. and R.J. Reynolds Vapor Co.).