Heineken will host a sweepstakes as part of social media marketing strategy.
From April 15 to Sept. 30, consumers who share their special Heineken packaging through Twitter and Instagram with #HeinekenEncoreSweeps will be eligible for music prizes.
Consumers can enter a daily sweepstake for a chance to win six-month Spotify Premium memberships and $100 Live Nation gift cards.
The special packaging will be available in 6-, 12- and 24-pack bottles.
The grand prize will include an “exclusive Music Experience” with flights, hotel accommodation and Live Nation gift cards.
“There’s no better combination than music and beer for good times this summer,” said Heineken USA National Program Manager Meredith Kiss. “Beer drinkers can sit back and relax with a traditional Heineken Lager, and Heineken Light and, for occasions where consumers would like a beer but not necessarily the alcohol, new Heineken 0.0. We’re making it easy for consumers to enjoy their beer and their music, and for retailers to profit from this compelling program.”