InComm acquired Linq3 Technologies, expanding into the lottery industry.
InComm, a payments technology company, has acquired Linq3 Technologies, an Atlanta-based company that designs, builds and markets products for traditional and digital lottery gameplay.
Stores in InComm’s retail distribution network will soon have access to technology solutions that enable consumers to purchase lottery products in a variety of ways.
Linq3 was founded in 2007 with the goal of transforming the lottery industry using smart systems integrations, intuitive technologies, and innovative consumer products.
The company has since launched lottery products that leverage consumer interaction at retailers’ point of sale systems.
“By incorporating Linq3’s pioneering lottery products and solutions with our expansive national retail and payments network, we collectively will be able to deliver new product solutions to create experiences that will engage the consumer—right at the retailer’s point of sale.”
“We are excited to add Linq3’s innovative capabilities and proprietary technology to our portfolio of products and services. This transaction brings us an experienced management team with a great deal of industry knowledge that can be leveraged to transform and grow lottery business across North America,” said InComm Founder and CEO Brooks Smith.
To complement the acquisition, InComm began integrations with the largest central gaming system vendors in the U.S.
The company plans to launch a suite of lottery products and solutions to its retailers, including point of sale-activated draw games, prize payouts and validations and prepaid state lottery gift cards.
“Today, state lotteries face many challenges tied to retailer expansion, new player acquisition, and product innovation in an increasingly digital world,” said Linq3 CEO Tom Spiegel. “Through InComm’s acquisition of Linq3, state lotteries will now have the ability to reach more players through new and current retailers, retailers can realize more revenue by driving new consumer traffic to their locations, and lottery players will benefit from easy, simple and new ways to purchase and play lottery products.”