The software allows operators to set specific pricing rules and optimization-based pricing strategies.

PDI announced the launch of its fuel pricing software in U.S. and Canadian markets.

PDI is a global provider of enterprise software solutions to the convenience retail, wholesale petroleum and logistics industries with more than 35 years of experience.

The software is already in use in more than 50 countries, but this is the first time operators in the U.S. and Canada will have access to PDI’s end-to-end pricing solution that brings together backcourt and forecourt data.

“Retailers and wholesalers now have increased visibility into the data and drivers that will allow them to optimize the price of their fuels in both B2B and retail environments,” said Linnea Geiss, senior vice president of global solutions and services for PDI. “By combining real-time macroeconomic and market data, proprietary historical information and predictive analytics, executives are able to model scenarios and execute automated pricing strategies, saving time and improving profitability. Being able to react to market conditions quickly and capitalize on margin opportunities in a dynamic environment is key to a competitive pricing program.”

PDI Fuel Pricing has several software components that allow operators to set specific pricing rules and optimization-based pricing strategies, as well as provide custom reports with predictive insights that drive higher margins and deliver a competitive advantage.

“Making the right pricing decisions takes more than information; it’s a combination of research, strategy and science,” said Ethan Walker, a solution engineer for PDI who works closely with customers to determine the best fuel pricing strategy for their business. “We provide a single source of truth, so our customers can control how they implement pricing strategies across their network and remain competitive with real-time data.”