Dollar General is expected to spend $50 million on new initiatives in 2019.
Dollar General’s new DG Fresh initiative enables the company to self-distribute fresh and frozen foods.
In business for almost 80 years, Dollar General operates more than 15,000 stores in 44 states. The company’s new initiative, DG Fresh, is already self-distributing to about 300 stores.
Fast Track, a second initiative for 2019, will launch soon. The program is intended to increase both productivity in stores and customer convenience.
The company is expected to spend $50 million on the two initiatives in 2019, according to MarketWatch.
“2018 was a great year for Dollar General, and we entered 2019 with a strong foundation for success,” said Dollar General CEO Todd Vasos. “During the fourth quarter we delivered strong same-store sales growth, driven by performance in both consumable and non-consumable product sales, which resulted in our highest two-year same-store sales stack in 21 quarters. We also continued to make progress executing our Digital and Non-Consumables strategic initiatives, while staying true to our ongoing operating priorities.”