Whole Foods prices will be reduced by an average of 20% on select items.
Amazon and Whole Foods Market announced Whole Foods stores will reduce prices of fresh produce starting April 3.
“Whole Foods Market continues to maintain the high quality standards that we’ve championed for nearly 40 years and, with Amazon, we will lower more prices in the future, building on the positive momentum from previous price investments,” said John Mackey, Whole Foods Market co-founder and CEO. “The standards for how our products are sourced, grown and produced are powerful and set Whole Foods Market apart from the competition. We will continue to focus on both lowering prices and bringing customers the quality they trust and the innovative assortment they expect from our brand.”
Whole Foods said its stores will have lower prices on hundreds of items throughout stores, with an emphasis on “high quality, peak-of-season produce,” including greens, tomatoes and tropical fruits.
The company said prices will be reduced by an average of 20% on select items throughout the store.
Amazon Prime members will also receive twice as many exclusive, weekly discounts at Whole Foods. The company said customers can expect more than 300 Prime member deals on some of the season’s most popular items over the next few months.
“When Whole Foods Market joined the Amazon family, we set out to make healthy and organic food more accessible. Over the last year, we’ve been working together tirelessly to pass on savings to customers,” said Jeff Wilke, CEO of Amazon Worldwide Consumer. “Every time a customer walks into a Whole Foods Market, they expect and trust industry-leading quality standards across aisles. And now they will experience that same Whole Foods Market quality with even more savings across departments.”