E-cigarette manufacturer Juul is testing a new program to prevent underage vaping.
The program, called Track & Trace, includes a web portal for adults to report a vape they’ve confiscated from a minor using the serial number that can be found on Juul devices.
As the U.S. Food and Drug Administration (FDA) continues to crack down on e-cigarettes, Juul has been working on ways to stop the use of its products among minors, including a secret shopper program, age verification technology and purchase restrictions on its website.
“Juul Labs is committed to preventing underage use of Juul products through technological solutions, which is why we are developing an end-to-end tracking system to better understand how our products are getting into the hands of minors,” Juul Senior Communications Manager Ted Kwong told Gizmodo.
He said that once the company receives the information, it will work to identify the sale source.
Kwong said the company chose Houston for its pilot program “because we believe that as a large metropolitan area it will provide us with sufficient information to assess the program and create a blueprint for expansion.”