Tecate is offering consumers a chance to win a VIP Grilling Experience with Weber at the Grilling Together Fest in San Antonio, Phoenix and Los Angeles.
The multi-channel promotion, which will run from May through August, is designed to drive sales through trial, maximize brand awareness, recruit new consumers and engage shoppers.
Retailers can count on incremental sales and profits with compelling offers that put food and beer together all summer long.
The versatile call to action on English and Spanish point of sales (POS) materials invites beer drinkers to “BBQ Together” or “Asada Together,” always with good friends and cold Tecate.
“When it comes to hosting and grilling, Tecate drinkers are serious about having fun,” said Tecate National Program Manager Juan Carlos Montes. “There’s no limit to what they’ll do to impress their friends, including digging up an old family recipe, firing up the grill, or putting a cold beer on the table. Beer drinkers know that nothing brings people together like Tecate and a good meal.”
Through a friendly competition, consumers can register their teams at the Grilling Together Fest, showcase their special grilling recipes and be judged by Weber’s Grill Masters.
Consumers in the U.S. can win exclusive recipes — and enter to win one of a 100 Tecate-Weber Grills on a weekly basis.
Heineken USA Inc. beer importer is a subsidiary of Heineken International NV, the world’s most international brewer. Key brands imported into the U.S. are Heineken, Dos Equis, Tecate and Strongbow Hard Apple Ciders. Heineken USA also imports Amstel Light, Red Stripe, Tiger Beer, Newcastle Brown Ale, Birra Moretti, Bohemia and more.