Zest Tea announced plans to expand its retail presence in 2019 to more than 4,000 stores nationwide.
Zest’s bagged tea line launched into retail outlets in 2017 and has quickly expanded into more than 2,000 retail partner locations including Safeway, HEB, Winco and Hannaford.
Since the recent introduction of Zest Tea’s sparkling ready to drink (RTD) line, distribution has extended into 7-Eleven in the Mid-Atlantic and retailers across the New York Metro region through a distribution partnership with Dora’s Naturals. In the coming months, Zest’s RTD line will be introduced at Harris Tweeter and Whole Foods – Mid Atlantic, with continued expansion throughout the Northeast region.
“Simply put, our growth has been fueled by consumer demand,” said Founder and CEO of Zest Tea, James Fayal. “We constantly hear from our customers that Zest Tea has replaced their coffee and energy drink consumption, and they tell their friends. Our rapid retail expansion is testament to our branding as a healthy and natural alternative in the energy drink space, directly in line with consumer trends.”
Zest Tea’s RTD line consists of three naturally flavored blends, including Passionfruit Berry, Spiced Chai Infusion and Pomegranate Mint, all of which are lightly sweetened and have only 50 – 60 calories per can.
The company has priced the product for mass market consumption at $2.49 – $2.99 per can and expects “to continue rolling out Zest Tea’s bagged and RTD lines at retail in a rapid but deliberate manner using existing and new distribution partners,” said Fayal.
Founded in 1998, Dora’s Naturals Inc. is a privately held natural, organic and specialty food and beverage distributor based in South Hackensack, New Jersey. The company’s mission is to provide the highest quality, natural, organic and specialty foods and beverages to retailers in the Northeastern U.S.