TravelCenters of America LLC announced the newly rebranded Cup Fuel Stop as TA Express in Steele, N.D.
Westlake, Ohio-based TravelCenters operates in 43 states and Canada, principally under the TA, Petro Stopping Centers and TA Express travel center brands.
The new TA Express is the first of four Coffee Cup Fuel Stops rebranding to TA Express, and joins TA’s total nationwide network of 258 travel centers. The remaining Coffee Cup Fuel Stops that will be converting to TA Express are in South Dakota (Vermillion, Summit and Hot Springs). The operator, Heinz Inc., also plans to build two new TA Express travel centers, in Rapid City and Sioux Falls, S.D., in coming years.
“Today is a great day, as we welcome the Coffee Cup team to the TravelCenters of America family,” said Barry Richards, president and COO of TravelCenters. “The team has been working hard since the agreement was signed to get the site systems and branding changed over to TA Express. This new facility provides professional drivers all the benefits one would expect at any TA nationwide.”
Amenities at the location include Shell-branded gasoline with 16 fueling positions, seven diesel fueling lanes, 75 truck parking and 50 auto parking spaces, Caribou Coffee, Pizza Hut Express and Subway quick-service restaurants, a laundry room, three driver showers and an outdoor picnic area, children’s playground and pet area
Plans for improvements and amenities to be added to the Steele location include the addition of a Cinnabon, five additional driver showers and a three-bay TA Truck Service repair facility. Professional drivers will also be able to earn and redeem UltraONE loyalty program points at all of the rebranded locations.