Hershey’s published a new report, “Creating Value in a Shopper’s World,” to help its retail partners create a better shopper experience and win over customers.
The report follows Hershey’s first retail report, published last year: “In a Shopper’s World.”
“Growing in today’s complex retail environment requires unprecedented cross-functional collaboration and partner data sharing,” said Phil Stanley, Hershey’s Chief Customer Officer.
In the report, Hershey’s Retail Snacking Experience Team (ReSET) translates insights from proprietary shopper research into snacks retail actions that address shoppers’ needs, both in-store and when online shopping.
Hershey’s also reveals a simple shopper value equation that will allow its retail partners to unlock their snacks retail potential.