Mars Wrigley Confectionery U.S. announced its 2020 merchandising recommendations and debuted new products at the National Confectioners Association (NCA) Sweets & Snacks Expo in Chicago May 21-23.
Together, these insights and innovations will support retailers in driving sales and overall category growth.
“Mars Wrigley Confectionery is committed to continually updating its global research and insights to ensure its recommendations for retailers accurately reflect the ever-evolving behaviors of consumers,” said Tiffany Menyhart, vice president of U.S. Category Leadership at Mars Wrigley Confectionery. “To propel retailers forward, Mars Wrigley Confectionery is offering new and never-before-seen in-store merchandising solutions. With these results-proven solutions, retailers will have the tools to create the optimal in-store experience.”
Mars Wrigley Confectionery is deeply connected to consumers and invests in global research to gain insights to understand today’s retail landscape. Rooted in how shoppers are using confections today and how they will in the future, the 2020 shelving guidelines integrate the moments and reasons confections are driving conversion to evolve the aisle and grow the category. In the most recent test-and-learn, these solutions resulted in an increase in sales, proving that Mars Wrigley Confectionery is providing retailers with the tools needed to create an engaging confections aisle and step into the future of retail.
Mars Wrigley Confectionery also debuted new products that reflect consumers’ changing flavor and texture preferences at the expo.
“Innovation is at the heart of what we do at Mars Wrigley Confectionery and our retailers are at our core,” said Tim LeBel, president of Sales at Mars Wrigley Confectionery. “We want to provide new and exciting products to enhance shoppers’ experiences. Our product innovations are designed to capitalize on consumer demands and trends, such as the rise of nut butters and flavor mash-ups, which have largely influenced our product offerings.”
Mars is a family-owned business with more than a century of history making diverse products and offering services for people and the pets people love. Headquartered in McLean, Va., Mars operates in more than 80 countries. The Mars Five Principles — Quality, Responsibility, Mutuality, Efficiency and Freedom — inspire its more than 100,000 associates to create value for all its partners and deliver growth they are proud of every day.