Ben & Jerry’s said it will sell CBD-infused ice cream “as soon as it’s legalized at the federal level.”
Currently, the U.S. Food & Drug Administration (FDA) prohibits adding CBD to food and beverages. Ben & Jerry’s said it submitted a comment to the FDA in support of legalization — and encouraged others to submit during the FDA’s open comment window, through July 2.
“We’re doing this for our fans,” said Ben & Jerry’s CEO Matthew McCarthy. “We’ve listened and brought them everything from Non-Dairy indulgences to on-the-go portions with our Pint Slices. We aspire to love our fans more than they love us, and we want to give them what they’re looking for in a fun, Ben & Jerry’s way.”
Ben & Jerry’s also said it wants the CBD to be sustainably-sourced from its home state of Vermont.
“By using high-quality, sustainably-sourced ingredients, we support our linked prosperity model, ensuring that everyone involved with making our flavors — from the cocoa farmers to the Scoop Shop scoopers — is positively impacted,” the company said.