Krispy Krunchy Chicken will donate 100% of corporate profits from the sale of the Krispy Krunchy Chicken Sandwich to The Leukemia & Lymphoma Society (LLS) through June 28 — the largest partnership in LLS’s history.
The “Krunch for A Cure” program will take place in more than 2,400 Krispy Krunchy stores.
LLS is the world’s largest voluntary health agency dedicated to blood cancer. The LLS mission is “Cure leukemia, lymphoma, Hodgkin’s disease and myeloma, and improve the quality of life of patients and their families.” LLS funds lifesaving blood cancer research around the world and provides free information and support services.
“The fight against blood cancers cannot be won without supporters such as Krispy Krunchy Chicken, their operators, and their customers,” said Executive Director of the New Orleans Leukemia & Lymphoma Society Katie Triplett. “Every action, every contribution is needed and valued. We are committed to working tirelessly until we find a cure.”
With more than 2,400 locations across 46 states and Mexico, Krispy Krunchy is one of the fastest-growing hot food concepts in the convenience store business.
“This is the kind of partnership Krispy Krunchy loves. Two great brands — Krispy Krunchy Chicken and The Leukemia & Lymphoma Society — fighting together to find a cure for cancer,” said Director of Communications and Technology for Krispy Krunchy Allison Shapiro Dandry. “That’s a fight we want to win.”