To celebrate both the 50th anniversary of Nutter Butter and National Peanut Butter Cookie Day, 7-Eleven customers “Go Nuts!” with Nutter Butter-themed treats.
In addition to Nutter Butter lattes, 7-Eleven worked with Mondelēz International to develop a special fresh bakery item for the celebration: a long john donut with peanut butter filling, chocolate icing and topped with a full-size Nutter Butter cookie.
Known as “The Peanut Butter Lovers’ Cookie,” Nutter Butter sandwich cookies with peanut butter filling were introduced to the public in 1969.
“Some of our most popular hot beverages are ones that incorporate an established and much-loved cookie or candy flavor,” said Michelle Cram, 7-Eleven senior category manager for hot beverages. “Nutter Butter is the peanut butter cookie brand in the U.S. and the only one we considered when we created our first peanut butter cookie latte.”
The round fudge-covered version of the Nutter Butter sandwich cookies was also created as part of the Go Nuts! year-long promotion. A free cookie was available to registered members of the retailer’s 7Rewards loyalty program. Customers could scan their 7‑Eleven app or member card or enter their linked phone number at time of purchase.
Based in Irving, Texas, 7‑Eleven operates, franchises and/or licenses more than 68,000 stores in 17 countries, including 11,800 in North America.