Fuel City grows as a destination with a robust foodservice program, unique family attractions and car care. And BP invests in technological advancements, clean energy and expanding its retail footprint.
With an award-winning and diverse food program, strong ties to the communities it serves and a multitude of unique, family-friendly offerings, Dallas-area c-store chain Fuel City has become a Texas destination for both locals and travelers.
For all of this and more, Fuel City is one of Convenience Store Decisions’ 2019 Chains to Watch.
Founded with the Dallas store in 1999 by convenience store veteran John Benda, the chain is now run by his son-in-law, Joseph
Bickham, who is president of the company.
Fuel City has four locations in the Dallas-Fort Worth Metroplex. A fifth store is under construction in Cedar Hill, southwest of Dallas. All Fuel City stores offer full detailing and car wash services, with some locations hosting up to 25 free vacuums. A monthly Fast Pass membership has been highly successful, Bickham said.
Fuel City also has a multitude of fuel pumps at each store, but Bickham knows none of these things are enough to survive today’s
“To stay competitive and differentiate ourselves,” Bickham said, “we sometimes feel like we’re mostly in the foodservice business and we happen to sell fuel.”