VP Racing Fuels Inc. has partnered with Shipley Energy to expand its brand to c-stores with aggressive terminal pricing in the Mid-Atlantic region.
“Shipley’s offering VP Branded fuel and making available all the products and services offered by traditional major brands,” said VP Branded Wholesale Business Development Regional Manager Matt Schuster. “The VP brand is the fastest growing c-store brand in the United States, and Shipley’s program with VP will help dealers compete in their markets across the region.”
York, Penn.-based Shipley Energy provides outstanding service and is in its fourth generation of family ownership, providing caring relationships, outstanding customer service, and community support.
A well-maintained, modern fleet of transport trucks allows them to provide wholesale fuel delivery to customers throughout a service area encompassing parts of Central Pennsylvania, Maryland, Delaware, Northern Virginia and the District of Columbia.
“Like Shipley Energy, VP Racing Fuels is an innovative, customer-focused organization,” said Shipley Energy President Matt Sommer. “This partnership provides our customers access to a fresh brand image and a unique product offering at competitive prices. We’re excited to help our customers drive new volume and higher margin sales to their sites.”
VP Racing Fuels has been fueling champions in virtually every form of motorsport on land, sea and air since 1975. VP is the Official Racing Fuel of the IMSA WeatherTech SportsCar Championship, Blancpain GT World Challenge America, AMA Supercross, NMRA, NMCA, World of Outlaws Sprint Cars, Late Models, DIRTcar, PDRA, SCORE, Best In The Desert, ARA and USAC, among more than 60 VP-sponsored series and sanctioning bodies.
As part of a retail branding program, gas stations and convenience stores across North America are being branded as VP Racing Fuels, with each providing distribution for VP’s other product lines, including ethanol-free VP Small Engine Fuels, formulated for 2- and 4-cycle outdoor power equipment; VP Madditive performance chemicals; VP Hi-Performance Lubricants; VP PowerWashTM; and VP PowerMaster hobby fuels for R/C racing.
VP’s most recent diversification efforts include the introduction of VP Hi-Performance Lubricants in conjunction with the launch of quick lube facilities branded VP Racing FASTLUBETM, VP Racing POWERWASHTM car wash systems, VP Appearance and VP TANK GUARDIANTM product lines.