7-Eleven’s Pumpkin Spice Latte is back, and any-size 7-Eleven coffee is only $1.
There’s no reason to wait another second for the most anticipated seasonal flavor of the year. 7-Eleven wants coffee-lovers to “Fall Back in Love with a Favorite” as participating stores begin serving up its Pumpkin Spice Latte and fresh-brewed pumpkin-flavored coffee.
Since Pumpkin Spice is the convenience retail leader’s most successful limited-time offering in the hot beverage category, 7-Eleven released the flavored drinks yesterday, more than a month before its “officially” fall.
Know what’s even better than an early jump on Pumpkin Spice season? Any size Pumpkin Spice Latte or Pumpkin Coffee are just $1 a cup. For a limited time, participating 7-Eleven stores are offering any size cup of their world-famous fresh-brewed coffee and other hot beverages for a dollar, combined with convenience retailer’s popular 7Rewards “buy six cups, get the seventh free” loyalty offer in the 7-Eleven mobile app.
“Pumpkin spice is our coffee customers’ favorite flavored drink, and we didn’t want to make them wait any longer,” said Michelle Cram, 7-Eleven senior category manager for hot beverages. “With 7-Eleven’s special dollar pricing, pumpkin spice-lovers can drink three — at morning, noon and night — for the same price they’d pay for just one latte at a coffeehouse or restaurant. And, after only six beverage purchases scanned on the 7-Eleven app, you can get a free one. That’s a big bang for your beverage buck.”
The 7-Eleven pumpkin spice latte blends warm, autumn spices including cinnamon, ginger, anise and clove with creamy pumpkin.
To make the seasonal launch even more of a celebration, coffee customers can create a pumpkin spice mocha by adding a pump or two of the retailer’s new chocolate sauce to their latte and topping with festive, fall-colored leaf-shaped sprinkles. International Delight pumpkin spice creamer is also available to make any hot beverage more pumpkin-y and spicy.
All creamers, sweeteners, flavored syrups and toppings are available on the 7-Eleven hot beverage bar at no extra charge.
The reappearance of hot pumpkin spice beverages each year — and just as suddenly, its disappearance after the holidays, is such a phenomenon that online support groups have popped up to help fans cope with the loss of their favorite drink.
7-Eleven customers can sign up for the 7Rewards loyalty program by downloading the 7‑Eleven mobile app, using the 7Rewards website, messaging the 7‑Eleven Bot on Facebook Messenger or securing a physical 7Rewards loyalty card at a store. Members earn points on most purchases and bonus points on select products, multi-packs and promotional offers.
Based in Irving, Texas, 7‑Eleven operates, franchises and/or licenses more than 68,000 stores in 17 countries, including 11,800 in North America.