This year, Starbucks will bring back its Pumpkin Spice Latte on Aug. 27, earlier than ever before.
Last year, the drink returned to menus on Aug. 28. Although the drink first debuted on Aug. 26 in 2014, it wasn’t officially on the menu until Sept. 2, according to Business Insider.
Meanwhile, Dunkin’ Donuts announced its fall menu items would be available on Aug. 21. They’re also adding a new Cinnamon Sugar Pumpkin Signature Latte to the pumpkin roster, and re-branding eight Dunkin’ stores as “Pumpkin” stores to celebrate. Those locations began giving away free pumpkin products even earlier, on Aug. 14.
7-Eleven has also already brought back its Pumpkin Spice Latte ahead of the season.
“Pumpkin spice is our coffee customers’ favorite flavored drink, and we didn’t want to make them wait any longer,” said Michelle Cram, 7-Eleven senior category manager for hot beverages.