General Mills Convenience has improved its Pillsbury Stuffed Waffles — cutting prep time in half and allowing for longer hold times — while adding a new flavor. The sweet maple-flavored stuffed waffles, available in sausage, egg and cheese as well as bacon egg and cheese, give convenience stores a new sandwich format to bring excitement to their breakfast offerings. Featuring high-quality ingredients from a brand that’s synonymous with delicious, warm-baked food, Pillsbury Stuffed Waffles are a convenient, grab-and-go item for busy c-store customers looking for a hearty breakfast. In addition, the menu item is easy to prep, package and hold — the frozen waffles are warmed in-house and packaged in convenient grab-and-go containers that can be placed in a warmer or hot holding area for up to four hours. New packaging includes brown craft bags that let the product quality shine through and allow for easy eating on-the-go. GeneralMills also offers a number of point-of-sale marketing materials such as window clings, shelf tags and more to help c-store retailers promote the menu item in their store
For more information from General Mills, www.generalmillscf.com.