Sun-Maid Growers of California is entering the fruit snacks category by expanding its product lineup to include Sour Raisin Snacks. Relaunched earlier this year with new packaging and flavors, these naturally sweet and wonderfully sour fruit snacks are simply made of non-GMO whole fruit. They are also gluten free and contain no added sugar or artificial ingredients — a great choice for parents in search of a healthier fruit snack for their children. Sour Raisin Snacks come in four flavors, including Strawberry and Watermelon and new Mixed Berry and Grape. This month, Sun-Maid is launching a new 360-degree marketing campaign that aims to educate consumers about the product and its great taste, as well as demonstrate how a fruit snack should and can be whole fruit through the use of imagination. Created by food and beverage creative agency quench, the “Imagine That” campaign includes TV, digital, social and paid search, among other components.
For more information from Sun-Maid Growers of California, www.sunmaid.com.