Prepared food was the only foodservice category to realize both sales and gross profit dollar growth in 2018. Some retailers feel excluded because they don’t have the space or manpower to dedicate to food. Godfather’s Pizza identified the need and has the solution. Godfather’s Pizza is bringing their reputation for quality restaurant-branded pizzas to the convenience store market with Godfather’s Pizza TO GO.
It is a program that is easy to execute within a small footprint. There are only three SKUs to manage: breakfast pizza, pepperoni pizza and a 3-meat pizza — all mini pizzas best suited for most convenience store consumers. Limited time offers (LTOs) will be available on an ongoing basis.
The equipment needs are limited to freezer space, a TurboChef or similar oven and a warmer. All of this can be executed using minimal space and labor. The program uses branded Godfather’s Pizza packaging and a variety of marketing materials are available to help promote the program inside and outside the store.
With a suggested retail price (SRP) of $3.99-$4.29, this program delivers the high margins, low labor and quality product retailers are looking for.
Simplicity is the beauty of this program. From the freezer to the oven to the warmer to the consumer. It’s not disruptive to your core business yet delivers high-margin dollars.
Interested in learning how you can get foodservice into your c-store? Contact David Hallman at (402) 255-2588 or email [email protected].